Job Signals Report: What you'd know if you had a friend on the hiring committee.
Job Signals Report:
What you'd know if you had a friend on the hiring committee.
Most candidates read a job description and prepare around the surface requirements. B2B MARKETCRAFT Job Signals Report tells you what the hiring team is actually evaluating — before you apply, before the screening call, and before the final round.
A Job Signals Report tells you what the hiring team is actually evaluating. Before you apply, before the screening call, before the final round.
Job descriptions are written to attract candidates, not inform them. The title can be misleading. Especially for the marketers moving into B2B from B2C, agency, or adjacent roles. The scope is often hard to confirm. The real challenge, the internal politics, the success measurement that this position will be evaluated against in 6-12 months, and the hiring manager's actual concern almost never makes it into the posting.
Our Job Signals Report reads the job description the way a well-connected insider would: someone who's been in the room, knows how these roles are actually structured, and can tell you which parts of the description represent signal and which parts are noise.
Job descriptions are written to attract candidates, not inform them. The title can be misleading. The real challenge, the politics, the measurement bar, the hiring manager's actual concern, they never make it into the job posting.
A Job Signals Report reads the Job Description the way a well-connected insider would. It tells you which parts are signal and which are noise.
Built for B2B marketers who want to walk into an interview with eyes wide open.
The framework behind these reports was built for the B2B Marketing sectors like Demand Generation, Product Marketing Management, Revenue Operations, and adjacent functions, where the title rarely reflects the actual scope and the risks are never included in the job dscription.
If you've ever taken a role that looked right on paper and turned out to be something else entirely during the interview or shortly afterwards, you already know why this exists.
Demand Gen., Campaign Management, & Paid Acquisition example:
Demand Gen., Campaign Management, & Paid Acquisition Job Signals Report Examples:
Job Signals Report:
What you'd know if you had a friend on the hiring committee.
Sample reports for B2B demand gen and paid media roles — from Director of Paid Media to Paid Media Manager. These reports surface what senior paid acquisition roles actually require: the budget accountability, the attribution politics, the potential gap between the title and the real scope, and how to position your background when you're stepping up in seniority.
Know before the screening call whether the budget authority matches the title.
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If I had the report before the interview, it would have helped me bridge the gap between the role I thought was advertised and for the interview I experienced.
Digital Marketing Manager, B2B
If I had the report before the interview, it would have helped me bridge the gap between the role I thought was advertised and the interview I experienced.
Digital Marketing Manager, B2B
Five things you'll know after reading your report.
Five things you'll know after reading your report.
01
The real ask behind the title. What this team actually needs: what you'd hear if you had coffee with someone who just left the role.
The real ask behind the title. What this team actually needs. What you'd hear if you had coffee with someone who just left the role.
02
What's at stake. Who's watching, what underdelivering looks like, and whether this role has the authority it implies in the description.
What's at stake. Who's watching, and whether this role has the authority it implies.
03
How success is measured. The metrics, stakeholders, and milestones that define a strong first year.
How success is measured. The metrics and milestones that define a strong first year.
04
The one question to ask in the interview. And what the answer will tell you about whether this role is worth pursuing.
The one question to ask in the interview. And what the answer tells you about whether this role is worth taking.
05
How to position yourself against the requirements. A framing specific to what this role requires from whoever takes it.
How to position yourself against the requirements. A framing specific to what this role needs.
RevOps & Marketing Operations example:
Sample report for a Global Sales Operations and Revenue Optimization Manager role. RevOps and Marketing Ops job descriptions are among the most opaque in B2B — the title can under-represent the scope, the stakeholder surface is wide, and the real accountability (ARR protection, deal integrity, compensation policy) is buried in language about 'cross-functional alignment.' These reports decode what the role owns and where the political risk sits.
One bad role costs months. One month of reports costs $29.
Product Marketing & Growth / Lifecycle Marketing example:
Sample report for a Product Marketing Manager role. PMM job descriptions routinely overstate strategic ownership and understate how much of the role is reactive coordination across product, sales, and field teams. These reports identify what the PMM hiring team is actually screening for — including the unwritten requirements around partner ecosystems, loyalty programs, or specific product launches that the preferred qualifications section hints at but never names directly. Also applicable to Growth Marketing Manager, Lifecycle Marketing Manager, and Senior Product Marketing Manager roles.
You'll negotiate harder when you know what the role is actually worth.
Paste a Job Description. Get a report in under 10 minutes.
Submit a job description through the intake form. Within 10 minutes a PDF lands in your inbox — specific to your role. No account required beyond payment. The report is yours to keep and reference through every round of the process.
Most people read it before applying. Some read it again the morning of the screening call. A few have said it changed what they asked in the final interview.
Submit a job description and your resume through the intake form. A PDF lands in your inbox in under 10 minutes, specific to your role, not a template.
No account required beyond payment.
Most people read it before applying. Some read it the morning of the screening call.
72%
72%
of professionals say the role they accepted differed significantly from how it was described.
LinkedIn Talent Trends
of professionals say the role they accepted differed significantly from how it was described.
LinkedIn Talent Trends
3-6 mo
average active job search for senior marketing professionals.
LinkedIn Workforce Data
Stride, Sprint, or Surge — the choice is yours.
Start with a Free Trial, evaluate two roles and you will wonder how did you ever did this before without the Job Signals Reports.
If you're comparing multiple opportunities at a healthy pace our monthly subscription tiers cover all your needs.
If you're evaluating multiple opportunities, a monthly subscription tiers cover all your needs.
Built for B2B demand gen, product marketing, rev. ops, and adjacent functions — where the title rarely reflects the scope and the risks are never written down.
If you've ever taken a role that looked right on paper and wasn't, try the report.
Tier 1
Stride
LAUNCH PRICE
$29 $39
per month
Decode every role you're evaluating. One subscription covers your entire search.
$29 $39
per month
Decode every role you're evaluating. One subscription covers your one evaluation per day a day over the course of a month.
Tier 2
Sprint
$69
per month
For an active search across multiple roles and companies. Enough capacity to decode every opportunity in your pipeline.
Sprint
$69
per month
For an active search across multiple roles. Enough capacity to decode every opportunity in your pipeline. Cancel anytime.
7-day Free Trial
60 Reports per month
Try for free
Tier 3
Surge
$99
per month
Designed for users looking for high-volume evaluation. Covers every role across an extended campaign without slowing down.
Surge
$99
per month
Designed for users looking for high-volume evaluation. Covers every role across an extended campaign . Cancel anytime.
7-day Free Trial
90 Reports per month
Try for free